The methods of paid advertising online have many forms, but when it comes to small businesses there are only three we have found to work the best. They are Google Adwords, Linkedin Ads and Facebook Ads.
All of these have their appropriate place and use depending on your target market. They have also improved over time and serve as a great source to send qualified leads to your website. In many cases, they create the most exposure to a page or post you wish you drive traffic to.